Portfolio
Take a look at some of my favorite projects from both my professional and academic experience.
GENSLER
Reimagining DEI impact on business
4 month external engagement divided into two phases: group-based research & synthesis, and individual design of an intervention inspired by the research. Culminated in a 10-minute presentation, a service proposal, and digital prototype.
ACADEMIC |
DESIGN RESEARCH, OPPORTUNITY FRAMING, PRODUCT DESIGN
SALESFORCE
Streamlining digital product launches
Developed a go-to-market and integration strategy for Slack + Marketing Cloud following Salesforce's acquisition of Slack in July 2021. The final output included microsites on Slack. com and Salesforce.com, as well as three comprehensive product demos showcased at Salesforce-hosted conferences (Dreamforce 2021, Connections 2022).
PROFESSIONAL |
GO-TO-MARKET STRATEGY, PRODUCT LAUNCH, USER RESEARCH
FICA (BRAZIL)
Developing a comprehensive Services Communication Kit
4 month external engagement with FICA, a non-profit organization founded to make renting viable for low-income families in the centre of São Paulo. Our output was a Services Communication Kit for incoming and prospective tenants of Caburé, a student housing community.
ACADEMIC |
SERVICE DESIGN, COMMUNICATION DESIGN
CAPSTONE - PARSONS
Expanding access to housing in NYC
Uncovering opportunities for design intervention that will meaningfully enhance the tenant experience and progress them through the Continuum of Care by examining the intersection of human, policy, space, and funding considerations.
ACADEMIC |
STRATEGIC DESIGN, SERVICE DESIGN, USER RESEARCH